Why Invest in Executive Coaching?
“In previous research the ICF found that coaching is
also generating a very good return on investment—a median return of seven times the
initial investment for businesses—while being used for some of
the same motivations mentioned in the latest study.
Companies large and small are optimizing individual and team performance through
coaching. IBM and Solaglas Windowcare were recognized by the coaching industry as recipients
of the ICF International Prism Award last year for their innovative coaching initiatives.
Despite the recent global economic climate, ibm.com of North America reported a
563 percent return on investment from its coaching programs that engage sales teams and
managers within the company. Solaglas, a leading UK-based glass replacement and installation
company, reported higher customer satisfaction and a return on investment of 490
percent. Company executives believe these gains are small compared to the long-term impact
coaching will have.” (October 12, 2010 from Coaching helps organizations achieve business
results during economic downturn, New ICF study pinpoints reasons for consumer use of
The Manchester Review’s study of senior level
executives at Fortune 1000 companies who received coaching indicates that the average return from
the programs was almost 5.7 times the initial investment. (Maximizing the Impact of Executive
Coaching, The Manchester Review, 2001, Volume 6, Number 1, Joy McGovern, et.al.)
A MetrixGlobal survey of 30 executives who participated in an
executive development program at a Fortune 500 company, coaching brought in a 529% ROI (Executive
Briefing: Case Study on the ROI of Executive Coaching, Merrill C. Anderson, Ph.D., MetrixGlobal,
According to the Harvard Business Review, three stock portfolios
comprised only of companies that "spend aggressively on employee development" each outperformed the
S&P 500 by 17 - 35% during 2003 (How's Your Return on People?, Harvard Business Review, March
2004, Laurie Bassi and Daniel McMurrer).